Art of Influence [and-the-science-behind-it] is a bold, practical guide to mastering influence at the intersection of leadership, sales, and human behavior. Authors, Edward Oh Kim and Elizabeth A. Baker, introduce a powerful framework for influence, not as manipulation or surface-level charisma, but as the intentional alignment with how people are wired. What sets this book apart is its fusion of real-world application and behavioral insight. The authors draw from decades of experience at the highest levels of enterprise, strategy, and transformation. Edward, CEO of Keirsey for over two decades, leads the original human behavior research company, the first to publish on the subject of temperament and personality types. Keirsey has shaped how over 750 million people across 170+ countries understand themselves and others. It remains a trusted resource used by every U.S. presidential administration since the 1980s, the military, CIA, FBI, faith-based organizations, NGOs, and 75% of the Fortune 500. Elizabeth, known in enterprise circles as “The Closer” and once dubbed the “Goddess of Enterprise Sales,” has left a mark on the global sales and strategy landscape. Her leadership journey, spanning Oracle, SAP, and AWS, offers a rare view into how high-stakes influence works at scale. Through the fusion of temperament and strategic execution, she and her teams provide a living case study of how human insight fuels enterprise success. Together, the authors reveal how influence works in the upper echelons of leadership yet how it applies everywhere. Whether you are persuading a customer, guiding a company, motivating a team, shaping a classroom, or raising a family, influence is always in play. Readers will learn to recognize their own influence style, understand others, and adapt with precision. Whether leading, building, negotiating, or inspiring, Art of Influence equips you to succeed by understanding the human dynamics in motion. This is not just a business book. It is a guide to moving people, human to human, with purpose, clarity, and the kind of trust that drives lasting impact. They say, “Don’t judge a book by its cover,” but we all know that’s outdated. Covers speak—just like the way you choose your car. Some prefer the minimalism and clarity of white; others resonate with the edge and presence of black. Art of Influence [and-the-science-behind-it] comes wrapped in two distinct styles: the Clarity White Edition and the Vader Black Edition. Same book, same insights, same strategies—choose the edition that mirrors the way you move through the world. Or, if you’re inclined, let one accompany your work and let the other become a gift that shapes someone else’s path.